Client Services > Trade & Industry Associations

Trade & Industry Associations Research

Harris Interactive helps trade and industry associations expand the market for their members' goods and services, and advocate keeping the marketplace free from unnecessary regulatory and legislative barriers. Our teamís unique combination of corporate and political savvy helps these organizations succeed in a competitive environment where they are increasingly held accountable by their membership for results they achieveóboth in the marketplace and in the halls of government.

A key element of our work with associations includes assisting them with understanding the needs and opinions of their members. Coming full circle, we also help members provide feedback on how well their association is meeting those needs.

In our work with associations, we apply our most sophisticated tools for research-based strategy and communications development. We have an extensive history and an excellent reputation with association clients, including two Ogilvy award-winning campaigns.

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