Harris Interactive helps trade and industry associations expand the market for their members' goods and services, and advocate keeping the marketplace free from unnecessary regulatory and legislative barriers. Our team’s unique combination of corporate and political savvy helps these organizations succeed in a competitive environment where they are increasingly held accountable by their membership for results they achieve—both in the marketplace and in the halls of government.

A key element of our work with associations includes assisting them with understanding the needs and opinions of their members. Coming full circle, we also help members provide feedback on how well their association is meeting those needs.

In our work with associations, we apply our most sophisticated tools for research-based strategy and communications development. We have an extensive history and an excellent reputation with association clients, including two Ogilvy award-winning campaigns.

Case Studies

• American Bakers Association and North American Millers’ Association
• A national association that represents some of the largest U.S. oil and natural gas companies
• A national association of U.S. steel producers companies
• A national association of natural gas producers companies