Client Services > Agricultural & Farm Equipment

Agricultural & Farm Equipment Research

Harris Interactive’s Agricultural & Farm Equipment Research Practice provides B2C and B2B services through its proprietary research offerings. Our team is staffed with experts that understand and monitor agricultural industry market trends, customer satisfaction, brand identity and advertising effectiveness.

Driving Informed Decisions

Conducting actionable B2C and B2B research requires an in-depth knowledge of the agricultural industry. Harris Interactive’s unique perspective and powerful research insights provide actionable market intelligence, including:

Product Quality and Customer Satisfaction Tracking

  • Cost-effective, innovative online methodologies
  • Robust, demographically balanced sampling
  • Leading edge analytics
  • Quick inception-to-completion cycle times

Product Development and Performance Research

  • Features and pricing
  • Exterior styling
  • Interior design concepts
  • Brand and product positioning
  • Brand logo and badging
  • Sales promotion studies

Online Qualitative Research Solutions

  • Understand what your customers and dealers are thinking and why
  • Gather insights of "hard-to-reach" populations, allowing for greater geographic dispersal, which gets a wider variety of respondents participating in the same session, at the same time
  • Savings in travel, time and money

Advertising and Marketing Audits

  • Test the performance of your marketing and communications programs
  • Measure and assess the impact of your advertising campaign
  • Test the effectiveness of an execution communicating a specific message
  • Determine your most impactful product designs, packaging or labeling is

Brand Development

Harris Interactive has helped hundreds of companies and organizations build and manage corporate and product brands that match the success of their business and reflect their strategies for growth.

  • Identify, measure, and manage the equities of your particular brand
  • Understand consumer decision-making in order to develop brand positioning that is relevant, unique, ownable and compelling
  • Reconcile products and services with your target audience’s desires
  • Structure employee alignment to reflect the core values of the brand


Building customer loyalty and retaining profitable customers is a critical component in any company's success. At Harris Interactive, we have dedicated an entire division to the pursuit of this essential marketing discipline.

  • Benchmark new model overall satisfaction
  • Benchmark dealer sales, service and warranty satisfaction
  • Enhance competitive positioning
  • Increase customer retention and revenue
  • Improve profit margins

Contact Us

For more details on agricultural and farm equipment research contact us at or call 877.919.4765.


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