Client Services > Healthcare > Clinical Trials
Clinical Trials Research
Harris Interactive, the
leading global Internet-based research firm, is applying its Internet
methodology, healthcare research knowledge, and Chronic Illness Panel to
clinical trial recruitment and retention. With 45 years' experience in
conducting healthcare research, Harris Interactive has built an extensive
library on numerous medical conditions. This knowledge, coupled with our
leading-edge technology, can be your competitive advantage.
Our Internet-based Research Philosophy - Science of
Recruitment
When you use Harris
Interactive's proven Internet-based research for clinical trial recruitment and
retention, you can expect:
Precise Targeting:
We have a unique ability to
draw on a large subpanel of individuals who already have physician-diagnosed
medical conditions. Recruitment efforts can be precisely targeted at the
population under investigation and exclusively from a predefined area around
each site—without making unnecessary inquiries.
Flexibility:
Recruitment can be accelerated or slowed for each site by controlling the flow
rate of email invitations on a daily or weekly basis. These qualities of
precision and control are often lacking in traditional media recruitment.
Scalability: Recruitment
can be synchronized with and tailored to site capacity, resulting in a measured
flow of referred subjects to the site. That means fewer lost referrals and more
productive sites.
Reach:
We can reach patients in low incidence disease categories where media
recruitment campaigns can be expensive.
Power:
We have the ability to screen and interview hundreds of thousands of potential
study subjects overnight.
Synergy: Internet
recruitment can be tightly integrated with traditional recruitment methods to
enhance study performance.
High Value: We
have a portfolio of products and services that can be executed to ensure you
meet or exceed the clinical trial recruitment and retention targets.
The Chronic Illness Panel
The Chronic Illness Panel is a subpanel of Harris Interactive's multimillion
member online panel. This subpanel consists of respondents who have expressed
interest in participating in clinical trials and/or market research studies. Our
Chronic Illness Panel is a remarkable tool that can help you study any one of 44
different medical conditions.
Recruitment from the Chronic
Illness Panel is completed within the projections of expected enrollment rates.
Potential subjects are identified and pre-qualified online and then referred to
sites at a flow rate consistent with site capacity. Plus, Harris Interactive's
online recruitment can be integrated with traditional research methods, to
greatly enhance study performance.
Using our Chronic Illness
Panel, we conduct pre-study research to gather critical patient information. The
panel is used to verify/identify incidence, response rate assumptions, screen
failure rates, potential barriers to enrollment, effectiveness of specific
recruitment messages and the subject's understanding of the informed consent
document. These results are then used to shape the design of the study to be
"patient driven." Ultimately, we can determine in advance, and in less
time, issues that may influence recruitment and study performance—assuring
study success at potentially lower per patient costs.
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