Harris Interactive’s Commercial, Off-Road & Construction Equipment Research Practice provides B2C and B2B services through its proprietary research offerings. Our team is staffed with experts that understand and monitor commercial, off-road and construction equipment industry market trends, customer satisfaction, brand identity and advertising effectiveness.

Constructing Informed Decisions

Conducting actionable B2C and B2B research requires an in-depth knowledge of the commercial, off-road and construction equipment industry. Harris Interactive’s unique perspective and powerful research insights provide actionable market intelligence, including:

• Cost-effective, innovative online methodologies
• Robust, demographically balanced sampling
• Leading edge analytics
• Quick inception-to-completion cycle times

• Features and pricing
• Exterior styling
• Interior design concepts
• Brand and product positioning
• Brand logo and badging
• Sales promotion studies

• Understand what your customers and dealers are thinking and why.
• Gather insights of "hard-to-reach" populations, allowing for greater geographic dispersal, which gets a wider variety of respondents participating in the same session, at the same time.
• Savings in travel, time and money.

• Test the performance of your marketing and communications programs.
• Measure and assess the impact of your advertising campaign.
• Test the effectiveness of an execution communicating a specific message.
• Determine your most impactful product designs, packaging or labeling is.

• Identify, measure, and manage the equities of your particular brand
• Understand consumer decision-making in order to develop brand positioning that is relevant, unique, ownable and compelling.
• Reconcile products and services with your target audience’s desires
• Structure employee alignment to reflect the core values of the brand

Building customer loyalty and retaining profitable customers is a critical component in any company's success. At Harris Interactive, we have dedicated an entire division to the pursuit of this essential marketing discipline.

• Benchmark new model overall satisfaction
• Benchmark dealer sales, service and warranty satisfaction
• Enhance competitive positioning
• Increase customer retention and revenue
• Improve profit margins

Contact Us

For more details on commercial, off-road and construction equipment research contact us at info@harrisinteractive.com or call 877.919.4765.