Since 2000, Harris Interactive has been at the forefront of our profession as innovators and critical thinkers regarding Internet research. But we do much more than design and conduct online surveys.

Drawing on more than 40 years of research experience, our eBusiness Intelligence Practice offers research-based consulting to help companies use the Internet more effectively to conduct business.

We specialize in website assessment and eBusiness-related research in the following areas:

Website Assessment

In the ever-changing online world, companies must constantly assess visitors’ needs, expectations, and satisfaction levels and adapt their websites and channel strategy accordingly.

Design/Development

We can help ensure that a website offers visitors the best features, functionality, and design. Get specific input and feedback on concept designs, marketing strategies, or communications plans to help build a new website or enhance an existing website.

Evaluation

Harris Interactive has a quantitative website assessment tool that provides clients with in-depth feedback on their website. Get valuable, actionable information to help improve visitor satisfaction and likelihood to return. The elements that separate our approach from the competition include:

• Our Methodology: School Poll
  Our design identifies key problem areas impacting visitor satisfaction, and provides prioritized recommendations of specific actions to improve performance. This approach permits our clients to determine support strategies required to fulfill the company's mission and goals, and analyze whether existing organizations and procedures fulfill these requirements.
• Our Philosophy: Brand Equity
  Your website is one form of marketing communications. Consequently, the emphasis placed on various dimensions such as branding, communication of strategy/image, and the ability to move the consumer closer to the brand should be part of the website evaluation.

Website Visitor Profiling / Segmentation

Gain insight into which consumers and/or business professionals are using your website in order to identify the different types of visitors - based on their demographic, cybergraphic and/or psychographic profiles as well as behaviors and attitudes, needs and requirements.

Other eBusiness Related Research

Lost Buyer Analysis

Identify those online shoppers who shopped at your website but then went on to make a purchase elsewhere (either online or offline). Explore the lost buyer’s purchasing criteria and decision-making process (i.e. why did they choose to not buy at your site? why did they buy elsewhere?) as well as their ongoing site loyalty and likelihood of defection.

Online Products and Services

Measure reaction to a potential new online product or service. Harris Interactive can design a research product to help you understand:

• Who the target audience is for the new product or service offering;
• Overall interest in a new product or service offering (including willingness to pay), and/or;
• How to optimize the various features of the online product or service configuration.