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Healthcare Research
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Healthcare is one of Harris Interactive’s strongest areas of expertise, accounting for 40% of our research. We are able to offer you unmatched Internet survey experience with the most advanced data collection methods in the industry. Our experience in the healthcare industry combined with our advanced technology has helped us succeed when confronted with difficult research situations. Some of those have included:

  • Surveys of healthcare professionals across various disciplines and specialties
  • Large-scale population surveys
  • Surveys of hard-to-reach populations (these include low-income adults, minorities, etc.)
  • Coverage of delicate health topics (e.g., HIV, sexual concerns, cancer)

Our Healthcare Practice offers research and strategic consulting in many areas:

  • clinical trials recruitment
  • compliance management
  • customer satisfaction and retention
  • health policy
  • marketing
  • online health services
  • patient and provider experiences
  • post-market surveillance
  • product development and concept testing
  • website evaluation

The Alzheimer's Caregiver Perspective 

Harris Interactive was commissioned by Novartis Pharmaceuticals Corporation to conduct an online survey addressing the experiences, priorities, and needs of individuals who care for someone with Alzheimer's disease (AD). Developed in conjunction with the Alzheimer's Foundation of America, the study was designed specifically to gain insight into family caregivers':

  • Experiences regarding interactions with physicians;
  • Views on treatment priorities;
  • Expressed needs for information and support.

The results were used to aid in the development of a variety of educational materials. 

Read more about The Alzheimer's Caregiver Perspective (pdf)

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