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Client Services > Loyalty

Loyalty Research

For more than 30 years, Harris Interactive Loyalty comprising over 100 research professionals worldwide has provided diagnostic, actionable research to help organizations understand and act on the critical aspects of customer loyalty. Our clients represent all major industries and include over 100 of the Fortune 500 companies.

In order to engender loyalty, organizations need to fully understand the key drivers of customer commitment. The Harris Interactive Loyalty Model is a validated research framework that enables clients to diagnose and measure the drivers of customer loyalty, which in turn helps executives prioritize change and implementation.

Loyalty Research Solutions

Our research solutions address the entire spectrum of customer loyalty management from strategy development to implementation and success management and at every stage of the customer life cycle:


Loyalty Model

Our Loyalty Model is a unique and quantifiable framework that can help your enterprise understand and measure the drivers of customer loyalty.

Contact Us

To learn more about loyalty research and our portfolio of solutions, contact us at info@harrisinteractive.com or call 877.919.4765.

Latest Executive Brief - Commitment: The Critical Measure for Predicting and Growing Revenue
Research Solutions
Customer Loyalty Assessment
Market Segmentation & Targeting
Customer Touchpoint Management
Customer Experience Tracking
Churn Management & Winback
Channel/Partner Loyalty Management
Employee Ambassadorship
Loyalty Model
White Papers & Executive Briefs
Thought Leaders
News & Media Coverage
Commitment Simulator
Initiative-based Simulator

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