Client Services > Loyalty
Loyalty Research
For more than 30 years, Harris Interactive Loyalty – comprising over 100
research professionals worldwide – has provided diagnostic, actionable
research to help organizations understand and act on the critical aspects of
customer loyalty. Our clients represent all major industries and include over
100 of the Fortune 500 companies.
In order to engender loyalty, organizations need to fully understand the key
drivers of customer commitment. The Harris Interactive Loyalty Model
is a validated research framework that enables clients to diagnose and measure
the drivers of customer loyalty, which in turn helps executives prioritize
change and implementation.
Loyalty Research Solutions
Our research solutions address the entire spectrum of customer loyalty
management – from strategy development to implementation and success
management – and at every stage of the customer life cycle:
Loyalty Model
Our Loyalty Model is a unique and
quantifiable framework that can help your enterprise understand and measure the
drivers of customer loyalty.
Contact Us
To learn more about loyalty research and our portfolio of solutions, contact us at info@harrisinteractive.com
or call 877.919.4765.
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