Harris Interactive’s Marine & Personal Watercraft Research Practice provides best-in-class market research that utilizes Harris Interative’s multimillion member panel. Our team is staffed with market research experts that understand and monitor marine industry market trends, customer satisfaction, brand identity and advertising effectiveness.

Driving Informed Decisions

Conducting actionable B2C and B2B research requires an in-depth knowledge of the marine industry and its current trends. Each year we see advanced electronics and innovative technologies change the evolution of the boating experience at all levels in the industry. Understanding the impact of these factors and how they influence the average boater is extremely important to all manufacturers, suppliers, and other boating organizations. Harris Interactive’s unique perspective and powerful research insights provide actionable market intelligence, including:

Product Quality and Customer Satisfaction Tracking

• Cost-effective, innovative online methodologies
• Robust, demographically balanced sampling
• Leading edge analytics
• Quick inception-to-completion cycle times

Product Development and Performance Research

• Features and pricing
• Exterior styling
• Interior design concepts
• Brand and product positioning
• Brand logo and badging
• Sales promotion studies

Online Qualitative Research Solutions

• Understand what your customers and dealers are thinking and why
• Gather insights of "hard-to-reach" populations, allowing for greater geographic dispersal, which gets a wider variety of respondents participating in the same session, at the same time
• Opportunities to test your web-based products, services, and concepts in their natural environment
• Savings in travel, time and money

Advertising and Marketing Audits

• Test the performance of your marketing and communications programs
• Measure and assess the impact of your advertising campaign
• Test the effectiveness of an execution communicating a specific message
• Determine what your most impactful product designs, packaging or labeling is

Brand Development

Harris Interactive has helped hundreds of companies and organizations build and manage corporate and product brands that match the success of their business and reflect their strategies for growth.

• Identify, measure, and manage the equities of your particular brand
• Understand consumer decision-making in order to develop brand positioning that is relevant, unique, ownable and compelling
• Reconcile products and services with your target audience’s desires
• Structure employee alignment to reflect the core values of the brand

Loyalty

Building customer loyalty and retaining profitable customers is a critical component in any company's success. At Harris Interactive, we have dedicated an entire division to the pursuit of this essential marketing discipline.

• Benchmark new model overall satisfaction
• Benchmark dealer sales, service and warranty satisfaction
• Enhance competitive positioning
• Increase customer retention and revenue
• Improve profit margins

The Harris Interactive Loyalty Practice employs some the industry’s most influential knowledge leaders such as Michael Lowenstein, author of “One Customer, Divisible: Customer Insight to Loyalty and Advocacy Behavior.” Coupled with the loyalty practice, the marine and personal watercraft practice provides its clients with a unique perspective that will ultimately allow them to build their customer loyalty and retain there most valuable customers.

More Information

We are committed to the marine industry and are a proud sponsor of the National Marine Manufacturers Association's "Grow Boating Initiative."

For more details on marine research contact us at info@harrisinteractive.com or call 877.919.4765.