Client Services > Mass Transit & Light Rail Systems
Mass Transit & Light Rail Systems Research
With over 20 years of experience, Harris Interactive provides national,
regional, statewide and metropolitan-area transit research and consultation to
government, transit authorities and transportation manufacturers.
Harris Interactive is a full-service market research and consulting firm with
established capabilities to consult with clients and execute research through
virtually any data collection mode. From on-board face-to-face interviews on
subways, trains, buses or other shuttles to in-depth quantitative research
methodologies, Harris Interactive has provided timely and cost-effective
solutions to mass transportation questions across all of North America.
Internet Based Research
For Internet-based research, we utilize the power of Harris Interactive’s Harris
Poll Online Panel which includes participation from multimillion
members from cities around the country. Harris Interactive provides
geographic focused consumer sampling, allowing for highly targeted access to
unique transit users in any specific region. This allows our clients to
save time and money by connecting them directly to the consumers of interest
regardless of their location.
Project Samples
Whether your research is focused on understanding the structural barriers
that prevent people from using mass transit or aimed at improving customer
satisfaction of those who already ride, we have existing research designs to
meet your needs.
Here are two examples of mass transit research projects we have conducted.
Note: Harris Interactive respects client confidentiality and abides by all such restrictions. We do not release our clients’ names or information about the work we have done for them without their express permission. In some cases, we share details of research funded by public monies.
Transit Modes
- Rail
- Ground
- Non-Motorized
- Maritime
Types of Mass Transit Research and Analysis
Transit Consumer Demographics
- Age
- Income
- Gender
- Ethnicity
- Education
- Employment Status
- Handicap Status
- Marital Status
- Family Size
- Children in Household
- Postal / Zip Code
- Languages Spoken
- Internet and Cell Phone Usage
- Vehicle Ownership (up to 2 vehicles, by make, model, model year, method of
purchase, purchase intent)
Transit Consumer Ridergraphics
- Transit Dependant Status
- Daily Commute Distance
- Transit Usage by Mode
- Transit Usage Frequency – Commuter vs. Occasional User
- Routes Frequented
- Method of Payment
- Usage of Fare Cards and Discount Rates
Transit Analysis by Mode, Segment and Route
- Consumer Satisfaction Ratings
- Consumer Demographic Analysis
- Consumer Payment Analysis – Fares, Tolls and Commuter Passes
- Automated Toll Collection Strategies and Policies
- Schedule and Route Optimization
- Taxicab Zone Optimization
- Homeland Security Advisory System Effects
- Safety and Security Effects
- Impact of Telecommuting on Mass Transit
- Event and Trip Planning via Mass Transit
- Effectiveness of Park and Ride Programs
- Effect of Roadway and Bridge Construction on Mass Transit Usage
- Airport Access by Mass Transit
Contact Us
For more details on our mass transit market research and consulting
offerings, contact us by email at info@harrisinteractive.com,
call 877.919.4765 or complete the form below.
Mass Transit Inquiry Form
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