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Motorcycles & All-Terrain Vehicles Research

The motorcycle and ATV industry is currently experiencing a period of unprecedented success, with more than 10 consecutive years of explosive growth and record profits. In this complicated, multi-billion dollar marketplace, businesses not only need to keep up with shifts in consumer allegiances and the latest market trends – they need to stay ahead of them.

That’s where Harris Interactive’s Motorcycle and All-Terrain Vehicles Research Practice is most effective. With years of experience, our team of industry experts is staffed with individuals who not only understand the challenges and opportunities of the motorcycle and ATV market, but who are also passionate about riding themselves.

Driving Informed Decisions

Harris Interactive’s Motorcycle and All-Terrain Vehicles Research Practice provides meaningful and actionable insights to clients through a wide variety of research and consulting solutions. We offer:

Quality and Customer Satisfaction Tracking

  • Innovative, yet cost effective, online methodologies
  • Robust, demographically balanced sampling
  • Leading edge analytics
  • Quick inception-to-completion cycle times

Product Development and Performance Research

  • Thorough evaluation of styling, features and pricing
  • Understanding of brand and product positioning within the market
  • Brand logo evaluation and badging
  • Sales promotion studies

Online Qualitative Research Solutions

  • Deep insight into both customer and dealer thinking including analysis of the main drivers behind it
  • Ability to canvas "hard-to-reach" populations, allowing for greater geographic representation while also enabling greater numbers of respondents to participate in individual studies
  • Opportunity to test web-based products, services, and concepts in their natural environment with actual target users

Advertising and Marketing Audits

  • Accurate testing of the performance of marketing and communications programs
  • Measurement and assessment of the impact of advertising campaigns
  • Ability to determine effectiveness of product designs, packaging and labeling

Brand Development

  • Ability to identify, measure, and manage the equities of a particular brand
  • Insight into consumer decision-making, enabling brand positioning that is relevant, unique, ownable and compelling
  • Reconciliation of products and services with the needs of target audiences

Loyalty

Building customer loyalty and retaining profitable customers is a critical component in any company's success. At Harris Interactive, we have dedicated an entire division to the pursuit of this essential marketing discipline.

  • Benchmarking of new model overall satisfaction
  • Benchmarking of dealer sales, service and warranty satisfaction
  • Enhancement of competitive positioning
  • Strategies for customer retention and revenue
  • Recommendations for improving profit margins

Contact Us

For more details on motorcycle and ATV research contact us at info@harrisinteractive.com or call 877.919.4765.

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