Client Services > Motorcycles & All-Terrain Vehicles
Motorcycles & All-Terrain Vehicles Research
The motorcycle and ATV industry is currently experiencing a period of
unprecedented success, with more than 10 consecutive years of explosive growth
and record profits. In this complicated, multi-billion dollar marketplace,
businesses not only need to keep up with shifts in consumer allegiances and the
latest market trends – they need to stay ahead of them.
That’s where Harris Interactive’s Motorcycle and All-Terrain Vehicles
Research Practice is most effective. With years of experience, our team of
industry experts is staffed with individuals who not only understand the
challenges and opportunities of the motorcycle and ATV market, but who are also
passionate about riding themselves.
Driving Informed Decisions
Harris Interactive’s Motorcycle and All-Terrain Vehicles Research Practice
provides meaningful and actionable insights to clients through a wide variety of
research and consulting solutions. We offer:
Quality and Customer Satisfaction Tracking
- Innovative, yet cost effective, online methodologies
- Robust, demographically balanced sampling
- Leading
edge analytics
- Quick inception-to-completion cycle times
Product Development and Performance Research
- Thorough evaluation of styling, features and pricing
- Understanding of brand and product positioning within the market
- Brand logo evaluation and badging
- Sales promotion studies
Online Qualitative Research Solutions
- Deep insight into both customer and dealer thinking including analysis of
the main drivers behind it
- Ability to canvas "hard-to-reach" populations, allowing for
greater geographic representation while also enabling greater numbers of
respondents to participate in individual studies
- Opportunity to test web-based products, services, and concepts in their
natural environment with actual target users
Advertising and Marketing Audits
- Accurate testing of the performance of marketing and communications programs
- Measurement and assessment of the impact of advertising campaigns
- Ability to determine effectiveness of product designs, packaging and
labeling
Brand Development
- Ability to identify, measure, and manage the equities of a particular brand
- Insight into consumer decision-making, enabling brand positioning that is
relevant, unique, ownable and compelling
- Reconciliation of products and services with the needs of target audiences
Loyalty
Building customer loyalty and retaining profitable customers is a critical
component in any company's success. At Harris Interactive, we have dedicated an
entire division to the pursuit of this essential marketing discipline.
- Benchmarking of new model overall satisfaction
- Benchmarking of dealer sales, service and warranty satisfaction
- Enhancement of competitive positioning
- Strategies for customer retention and revenue
- Recommendations for improving profit margins
Contact Us
For more details on motorcycle and ATV research contact us at info@harrisinteractive.com
or call 877.919.4765.
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