Experience, Understanding & Knowledge

Harris Interactive’s Business and Industrial Research Practice has more than 30 years of experience working in a wide array of sectors, such as:

• Business Services
• Construction, Building Materials & Equipment
• Chemicals and Advanced Industrial Materials
• Industrial Manufacturing and Engineering
• Metals and Fabricated Metal Products
• Paper, Packaging and Printing

Our team’s research focus is on providing a service that goes beyond the provision of market information. Our methodologies and techniques are designed to maximise the practical relevance of the data collected so that it can be translated into highly actionable conclusions and recommendations for the client.  We put great emphasis on presenting our findings in a clear, concise and commercial manner so as best to assist in strategic application.  

We have considerable experience working on international business and industrial initiatives.  Our in-house interviewers include native speakers of most European languages, and we also have offices in the USA, Canada, France, Germany, China and Singapore.

Research Types and Methods

Our range of experience makes us a trusted research partner to guide decision-making in the business-to-business environment.  Our subject matter expertise spans:

• Market Entry
• Customer Satisfaction and Loyalty
• Distribution and Supply Chain Strategies
• Product Development and Innovation
• Pricing
• Branding and Communications
• Segmentation and Targeting