Telecoms, Media, Technology and Entertainment Research
Our Telecoms, Media, Technology and Entertainment (TMTE) team has been providing consultative custom market research services to many leading brands in the sector for over 15 years. Our activities span both consumer and b2b markets in the UK and around the world, including tactical one-off projects to ongoing strategic tracking studies.
We are passionate about what we do and what you do. We continually conduct our own research into emerging trends, leading brands, consumer behaviour and perceptions to keep our finger on the pulse and to make sure we deliver actionable information in the most relevant context.
We blend strong category expertise with award winning research designs and innovative tools and approaches, to deliver tailored, creative solutions built on industry best practice. This optimal mix of expertise ensures we get to the heart of your business challenges and apply the best resources and solutions to meet your needs.
The explosion of multi-media, interactive products, content and services is continually challenging brands to stay relevant, ahead of the game and profitable. In such a fast moving market we are constantly adapting to the changing business needs of our clients. Whether its quickly evaluating new products or services, advising on launch and marcoms optimisation, helping to build a new or enhanced brand positioning and go to market strategy or tracking customer perceptions of performance, our research approaches are tailored to address your specific objectives and market context.
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Insights into challenging and changing markets
The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever.
We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services. How our telecoms research has helped clients >>
Integrated insights into a fragmented landscape
Today’s media brands need to be flexible enough to straddle many platforms, to deliver different experiences to different audiences on different devices, and to support a wider range of both technologies, and of complimentary business models, than ever before.
In such a world, understanding the value of the audience, as media consumers and as an advertising target, is a vital ingredient for success. We help broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world. How our media research has helped clients >>
Focused expertise, in a fast changing market
We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply.
We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability. How our technology research has helped clients >>
We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.
Together with our deep understanding of technology, media and mobile, we truly understand the modern, increasingly digital entertainment consumer. Our knowledge and experience across entertainment sectors is often invaluable as today’s consumer is faced with an ever-growing myriad of ways to spend their available time and wallet. How our entertainment research has helped clients >>
Use the links above find out more about our Telecoms, Media, Technology & Entertainment research expertise - or contact us to arrange a meeting to discuss your needs.