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Our Solutions


Over the last 15 years, Harris Interactive’s Transport, Travel, & Tourism Practice has become an industry leader in providing pivotal research solutions, such as:

  • Identifying the characteristics of the average traveller
  • Understanding the motivation for travel and choice of transport mode
  • Exploring the visitor experience
  • Pinpointing potential opportunities for commercial development and growth

In a market of continuous change, operators have become much more customer-focused and research has taken a prominent role in guiding the development and implementation of leading edge marketing and customer service strategies. Having advisors with keen expertise in the transport business and a set of innovative research tools to solve client issues is essential in driving business forward. We undertake a collaborative research approach which enables us to work closely with our clients at all stages of the research programme; from consideration of the initial brief in order to understand the business objectives and rationale for research; to questionnaire development and data collection to ensure the main issues are being addressed in the most effective way; and finally reporting and analysis to gain commercial and competitive insight. 

Our Transport, Travel, and Tourism expertise spans such topics as:

  • Customer Satisfaction
  • Market Segmentation
  • Usage and Awareness
  • Destination Choice and Motivations
  • Visitor Experience
  • Marketing and Communications
  • Market Sizing
  • Pricing

For more details on our work in this area please contact:

Mark Baldwin
+44 (0)161 242 1360


Lynn Tweedale
Associate Director
+44 (0)20 8263 5200

Big Transport Debate 2014

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For more information contact us on:

+44 (0) 20 8263 5200