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Lee Langford - Research Director
The Truth About Trolling
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The SocialLife of Finance
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Tracking UK social media use and more

Now in its fifth wave, SocialLife is Harris Interactive’s regular survey of UK social media use.  We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers.  Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.

View our presentation of the results of this latest wave of research. 

SocialLife5 - Latest trends from the most comprehensive tracker of UK social media use



In September 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:

  • Which sites we are familiar with, have accounts with and use actively/value most
  • How often we use each site, when we use them most and why
  • Which devices we use to connect to each site
  • How much content we post
  • Which sites are ‘on the up’ and which are on a downward curve

To obtain a free copy of the SocialLife5 report, please use the subscribe link.


Click to register your interest

Contact us to get more from SocialLife – we can help you understand how your core users and target audiences interact with social media by profiling sub-groups and/or asking custom questions.  Click here to register your interest.


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User Profiles - SocialLife5


UK Social Media User Profiles

Register for the webcast Thursday 3rd July 2pm

Published 24 December 2014
Video: 8:17

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