Advanced Strategy Lab

Harris Interactive’s Advanced Strategy Lab® (ASL) is an industry-leading qualitative research technology that allows for simultaneous and anonymous brainstorming and input for a wide variety of research, strategic planning and brand development applications.

ASL can be used in person with groups of 15-25 participants or via a combination of voice and data support in mobile or web-based labs with similarly sized groups. ASL research involves careful pre-session planning and is delivered with expert facilitation by professionals with high-level software technology and qualitative moderation skills. All electronic brainstorming, votes and surveys are automatically recorded and provided in a formatted session document the following day.

ASL is therefore able to capture and combine the top-level benefits of both in-person and online qualitative research in providing insight to clients.