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Britons to stay at home for breaks
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London, 21st July 2011 – The latest Metro/Harris Poll has revealed that four out of ten Britons will not be going on holiday this summer. More than half of the UK public, 57 per cent try to avoid the school holidays when making travel plans. Value for money played a key factor in people’s choice to avoid the school holiday period, with 77 per cent of Britons revealing that it was better value for money to avoid the school holidays.
The main incentive for avoiding the school holidays revealed by 67 per cent Britons was that it is less crowded. 54 per cent of those surveyed said there were too many children around during the school holiday period.
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Table 1 |
| Do you usually try to avoid the school holidays when choosing when to go on holiday? |
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Gender |
Age |
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Total |
Male |
Female |
16-24 |
25-34 |
35-44 |
45-54 |
55+ |
| |
1122 |
546 |
576 |
128 |
220 |
209 |
169 |
397 |
| Yes |
57% |
55% |
60% |
52% |
58% |
49% |
53% |
66% |
| No |
30% |
32% |
27% |
38% |
28% |
40% |
37% |
18% |
| I never go on holiday |
13% |
13% |
13% |
10% |
14% |
11% |
10% |
16% |
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Table 2 |
| Why do you usually try to avoid school holidays? Please select all that apply |
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Gender |
Age |
| |
Total |
Male |
Female |
16-24 |
25-34 |
35-44 |
45-54 |
55+ |
| |
644 |
299 |
345 |
79 |
107 |
103 |
94 |
280 |
| I can get better value for money outside of school holidays |
77% |
74% |
79% |
81% |
80% |
76% |
82% |
73% |
| It is less crowded outside of school holidays |
67% |
64% |
69% |
72% |
54% |
55% |
68% |
74% |
| There are too many children around |
54% |
54% |
54% |
51% |
49% |
46% |
56% |
59% |
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- ENDS -
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For media enquiries please contact:
Sarah Rew, UK PR & Communications, srew@harrisinteractive.com
T: 020 8263 5352/M: 07816 977199
Methodology:
This study was conducted online by Harris Interactive among a total of 1,122 adults (aged 18+) within Great Britain during 7th and 14th September 2010. Figures for age, sex, education, region and Internet usage were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.
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