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Harris Interactive shortlisted for 2011 MRS Research Award
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London, 13th October 2011 – Harris Interactive has been shortlisted to receive a 2011 MRS Research Award within the business-to-business research category.
The MRS/BIG Business Research Award recognises outstanding research specifically in the area of business-to-business. To make the shortlist, entrants needed to demonstrate the research quality and vision and its effectiveness and application to the business-to-business sector.
Harris Interactive’s submission was made jointly with the global technology group Invensys Controls, based on a six year partnership of measuring Customer Loyalty/Relationship Health. The submission was judged by the Business Intelligence Group (BIG) as worthy of a place in the final, which will take place at the annual MRS Research Awards Dinner on 12th December in London.
Of making the shortlist, Debbie Senior, Senior Consultant in Stakeholder Research at Harris Interactive commented,
“Both Harris and Invensys Controls are delighted to be in contention for winning a 2011 MRS Research Award. Over time, we have fine tuned the research approach to be more effectively aligned with the increasing complexities of customer relationships and the competitive environment, and enable the results to be more firmly linked with Invensys’ strategy. This has led to greater actionability for Invensys, resulting in a comprehensive series of internal and external initiatives and communications, to drive change. We are all very proud of the value the research has generated.”
More details on the 2011 MRS Research Awards can be found at www.researchawards2011.com
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For media enquiries please contact:
Ian Smith, UK Head of Marketing
ismith@harrisinteractive.com 020 8263 5353
About Harris Interactive®
Harris Interactive is one of the world’s leading custom market research firms. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our European, and North American offices and a network of independent market research firms, Harris specialises in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit Harris Interactive | UK.
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