Customer Power: Pay TV

Customer Power is a programme of research exploring the relationships that customers have, and want to have, with UK companies.

Here we put the pay TV sector under the spotlight featuring feedback and comments from Sky, BT TV and Virgin Media customers.

Click the image below to watch the 15 minute videocast where we provide a view on how pay TV providers can connect more effectively with their customers.

The results disclosed in this webcast may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, logos and brand names are trademarks or registered trademarks of their respective owners.

Customer Power - Pay TV in the press:

Pay TV: The battles rage on but who will win the war? - June 2014
As competition hots in the world of pay TV, Sky's dominance could be under threat, says Lee Langford, director of Telecoms, Media, Technology and Entertainment at Harris Interactive. (Our article on BrandRepublic)

We have lots more data from this self-funded research, so if you would like to hear more, please get in touch.

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