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2013 Research Award Finalist
2012 Research Award Winner
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Philip Brooks

Research Director


Banking - creating a new order

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Financial Services Market Research

Harris Interactive’s award-winning Financial Services Market Research Team combines expertise in finance with our rich heritage in market research, to provide leading companies in the financial services industry with the critical knowledge they need to make sound, strategic business decisions.

We provide unique insights, advice and guidance on a variety of key market research issues that makes a difference to our clients’ bottom line performance. We have a wealth of experience in stakeholder relationship and brand and marketing communications research as well as covering areas such as literature testing and regulatory developments (eg. RDR).

The financial sector is complex and contains many diverse sub-sectors and Harris Interactive is able to bring its knowledge and experience to bear in researching all areas of the industry.

Among the areas we have recently researched are:

  • Commercial and personal insurance
  • Credit cards and payment services
  • Investment and commercial banking
  • Financial intermediaries
  • Life and long term investments
  • Price comparison aggregators
  • Regulatory bodies / trade associations
  • Retail banking
  • Wealth management / private banking

Our clients include leading European banks, insurance companies and other financial institutions, as well as providers of auxiliary services and industry regulators. We conduct financial services market research among a variety of stakeholders, including senior decision makers, IFAs, brokers, consumers, HNWIs, employees, affinity and corporate partners/suppliers.

Our Financial Services research team is staffed by individuals with a great deal of knowledge, business understanding and research expertise in the sector and who combine agency experience with time spent on the client side.

We provide the approach which best fits your objective providing you with true insight and value: 

  • Single or multi-country studies
  • Qualitative or quantitative methodologies
  • Tracking or ad-hoc programmes
  • Self-completion or interviewer led research
  • Bespoke and syndicated programmes

Use the links above find out more about our Financial Services market research expertise - or contact us today to arrange a meeting to discuss your needs. 

Customer Power: Banking
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For more information contact us on:

+44 (0) 20 8263 5200