The Harris Poll® #37, April 7, 2008
Over One-Third of Americans Read More Than Ten Books in
Typical Year
But, One in Five Americans Purchased No Books Last Year
For years, people have been crying about the death of the
book. While reading books may be declining, Americans are reading. Just one in
ten (9%) say they typically read no books in an average year. About one-quarter
(23%) read between 1 and 3 books, while one in five (19%) read between 4 and 6
books and 13 percent typically read between 7 and 10 books. And, over one-third
(37%) of Americans say they read more then ten books in an average year.
There are certain groups who are more likely to read more
than ten books in an average year. Looking at the generations, almost half (47%)
of Matures (those aged 63 and older) say they read more than ten books compared
to just one-third (33%) of Baby Boomers (those aged 44-62). Women are also more
likely to read more than men – 44 percent of women read more than ten books a
year compared to three in ten (29%) men. Candidates may not want to try books to
reach their partisans, but they may be a good way to reach out to Independents.
Just one-third of Republicans (33%) and Democrats (35%) say they read more than
ten books in a year compared to 44 percent of Independents.
These are some of the results of a nationwide Harris Poll of
2,513 U.S. adults surveyed online between March 11 and 18, 2008 by Harris
Interactive®.
Purchasing Books
Book sellers may have something to worry about as one in five
Americans (20%) say they have not purchased any books in the past year. About
one-quarter (23%) purchased between 1 and 3 books, while just under one in five
(18%) purchased between 4 and 6 books and 12 percent purchased between 6 and 10
books. Just over one-quarter (27%) of Americans say they purchased more than ten
books in the past year. Women are more likely than men to have purchased over
ten books (32% versus 22%). Also, while Matures may be the most likely to read
more among the generations, they are also the most likely to say they have not
purchased any books (24%) so they may be going to the library or swapping books
more than other generations.
Time for Reading
One reason for lack of reading is lack of time. Just under
half (45%)of those who read at least one book a year say they have less time for
reading books today than they did five years ago while one-third (33%) say they
have about the same amount of time and one in five (22%) have more time. Perhaps
not surprisingly, almost two in five Matures (38%) say they have more time for
reading compared to over half (53%) of Echo Boomers (those aged 18-31) who say
they have less time. Here we most likely see the difference about leaving the
working world and just starting into it.
Types of Books Read
In looking at the different types of books people read,
non-fiction and fiction are almost even (82% and 80% respectively). The largest
single genre is mystery, thriller and crime (48% read) followed by history
(35%), biographies (31%), religious and spirituality (28%) and literature (27%).
Men and women have different tastes in the type of books they read. Women are
more likely to read mysteries (57% versus 38%), religious books (32% versus
24%), and, perhaps not a surprise, romance novels (38% versus 3%). Men, on the
other hand, are more likely to read history (44% versus 27%), science fiction
(34% versus 18%) and political (22% versus 9%).
TABLE 1
BOOKS READ PER YEAR
"How many books do you typically read in the average
year?"
Base: All adults
|
Total |
Generation |
Gender |
Political Party |
Echo Boomers (18-31) |
Gen X (32-43) |
Baby Boomers (44-62) |
Matures (63+) |
Men |
Women |
Rep. |
Dem. |
Ind. |
% |
% |
% |
% |
% |
% |
% |
% |
% |
% |
None |
9 |
6 |
7 |
9 |
12 |
11 |
7 |
10 |
8 |
7 |
1-3 |
23 |
28 |
24 |
23 |
15 |
27 |
18 |
23 |
24 |
18 |
4-6 |
19 |
18 |
22 |
20 |
15 |
22 |
17 |
22 |
17 |
20 |
7-10 |
13 |
12 |
11 |
14 |
11 |
11 |
14 |
13 |
15 |
11 |
More than 10 |
37 |
36 |
36 |
33 |
47 |
29 |
44 |
33 |
35 |
44 |
Note: Percentages may not add to 100% due to rounding
TABLE 2
BOOKS PURCHASED PER YEAR
"How many books have you purchased in the past
year?"
Base: All adults
|
Total |
Generation |
Gender |
Echo Boomers (18-31) |
Gen X (32-43) |
Baby Boomers (44-62) |
Matures (63+) |
Men |
Women |
% |
% |
% |
% |
% |
% |
% |
None |
20 |
19 |
17 |
21 |
24 |
23 |
17 |
1-3 |
23 |
24 |
26 |
23 |
19 |
26 |
21 |
4-6 |
18 |
17 |
17 |
19 |
17 |
18 |
18 |
7-10 |
12 |
14 |
10 |
14 |
10 |
12 |
13 |
More than 10 |
27 |
27 |
30 |
24 |
31 |
22 |
32 |
Note: Percentages may not add to 100% due to rounding
TABLE 3
TIME FOR READING
"Do you find you have less or more time for reading books
today than you did 5 years ago?"
Base: Reads at least one book in average year
|
Total |
Generation |
Echo Boomers (18-31) |
Gen X (32-43) |
Baby Boomers (44-62) |
Matures (63+) |
% |
% |
% |
% |
% |
More time |
22 |
20 |
15 |
19 |
38 |
About the same amount of time |
33 |
26 |
35 |
33 |
40 |
Less time |
45 |
53 |
50 |
48 |
22 |
Not sure |
* |
1 |
* |
* |
* |
Note: Percentages may not add to 100% due to rounding
TABLE 4
TYPES OF BOOKS READ
"What types of books have you read in the past
year?"
Base: Reads at least one book in average year
|
Total |
Gender |
Men |
Women |
% |
% |
% |
NON-FICTION (NET) |
82 |
84 |
79 |
History |
35 |
44 |
27 |
Biographies |
31 |
29 |
31 |
Religious and Spirituality |
28 |
24 |
32 |
Self-help |
20 |
17 |
23 |
Current Affairs |
16 |
19 |
13 |
Political |
15 |
22 |
9 |
True Crime |
14 |
10 |
17 |
Business |
13 |
21 |
7 |
Other non-fiction |
27 |
28 |
26 |
FICTION (NET) |
80 |
73 |
86 |
Mystery, Thriller and Crime |
48 |
38 |
57 |
Literature |
27 |
26 |
28 |
Science Fiction |
25 |
34 |
18 |
Romance |
22 |
3 |
38 |
Graphic Novels |
12 |
12 |
12 |
Westerns |
7 |
11 |
3 |
Other fiction |
34 |
30 |
38 |
Note: Percentages may not add to 100% due to rounding
Methodology
This Harris Poll® was conducted online
within the United States March 11 and 18, 2008, among 2,513 adults (aged 18 and
over). Figures for age, sex, race/ethnicity, education, region and household
income were weighted where necessary to bring them into line with their actual
proportions in the population. Propensity score weighting was also used to
adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use
probability sampling, are subject to multiple sources of error which are most
often not possible to quantify or estimate, including sampling error, coverage
error, error associated with nonresponse, error associated with question wording
and response options, and post-survey weighting and adjustments. Therefore,
Harris Interactive avoids the words "margin of error" as they are
misleading. All that can be calculated are different possible sampling errors
with different probabilities for pure, unweighted, random samples with 100%
response rates. These are only theoretical because no published polls come close
to this ideal.
Respondents for this survey were selected from among those
who have agreed to participate in Harris Interactive surveys. The data have been
weighted to reflect the composition of the adult population. Because the sample
is based on those who agreed to participate in the Harris Interactive panel, no
estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of
the National Council on Public Polls.
J33557
Q705, 710, 715, 720
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